Muertos Coffee

With my re-branding efforts, I'm working to develop my palate. I need to be able to better taste the products that I'm providing. As a coffee roaster, I need to be able to tell what effects any changes I make has on the bean. The only way to do that is to taste. The hard part is that it's very difficult to distinguish what we taste. Most of us think in cave man perspectives, "mmm, good," or, "me no like." So, with that in mind, I decided to do a cupping with one of the best roasters in town.

I recently had a revelation about my brand. I recently finished Gary Vee's book Crushing It!  and posed a question on how to interact with people and not sound spamy. The guys over at Orange Cactus Coffee replied and then did one a short podcast to better explain their approach. I listened to and the MC referenced El Cantante from Muertos Coffee and it caught me off gaurd. I had actually forgotten that I themed all my socail media.