I love talking to coffee people so it was exciting when Mike from Java Plus ( http://javaplusonline.com/ ) reached out to me and offered to share some of his wisdom. I actually have a list of interview questions for situations like this, so I was prepared to pick his brain. We started with some of the normal back-story questions. We learned that Mike started the company to supplement his seasonal day job. They got a mobile unit and started selling coffee at fairs and flea markets, all along driving the online business. This seems to be a common model. People get into coffee because they love it and then they grind their way into the market. They did it all with no help from partners. They built it from scratch.
My goal is to one day have my own coffee shop. This blog is the Blogumentary of my journey. I hope you will follow and share in my experiences.