Muertos Coffee

This is going to be a bid of a short blog post, because I am working on a little video of my taste test. I think what I will focus on here is the biggest lesson I learned. That is regarding the Millard reaction.

I have arrived at the conclusion that I need some help to get this business up off the ground. I have a habit of getting stuck in my thinking and need someone to bring fresh ideas to the table. So I reached out to a buddy of mine. We go quite a ways back. We worked together back when I was doing indie-film. I picked a place called Tim Finnegan's...having just listened to the song Finnegan's Wake, how could I not go here.

I had someone laugh about my "black death" coffee a couple days ago and it confused me. I was like, "what are you talking about?" He said, "yeah, you have skulls and stuff." I knew what he meant and I knew I wasn't going to change his view of my logo right then and there. All I could do (and can do) is love those people and share with them. So, that's what I'm doing here.

I purchased my Behmor from Seattle Coffee Gear. It was kind of a no brainer (no this is not an endorsement). They didn't charge tax or shipping...AND they gave me a free 1 lb bag of green coffee beans. It was the best deal. Since I didn't have to pay for those green beans, I put them to good use in testing my new roaster.