Old Town Orange - My first Vlog

I have posted a couple of times about my trip to Old Town Orange. This last December, I decided to video the experience and try my hand at a Vlog. I had fun. There is nothing like watching video of yourself to give you very honest feedback. I have a long way to go in the way of great video content, but I think I'll get there.

Check out the video here: https://www.youtube.com/watch?v=VXdeBGkTI78

If you care to read the posts pertaining to Old Town Orange you can read about my first trip to Portola Coffee and a bit of research I did after seeing the Bunn Trifecta at work.

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French Press Give Away!

I have been given the opportunity to team with Ovente to give away a French Press to one of my blog followers. Here are the details:

Change in the Name?

What is in a name? The question above was raised so famously in Shakespeare’s “Romeo and Juliet”. In that prose, the conclusion was that the name did not matter. For a coffee brand, on the other hand, the name can make a big difference. We started exploring this business idea with the name “Muertas Coffee”, which links to the Mexican culture that seeps through the South West. “Dia de los Muertos” is a very important cultural element of traditional Mexican culture, and has very well developed imagery and feel. That imagery can be earthy and rich, which reflects some of coffee’s qualities. The brand name also has to have an image which can evolve over the years and is easily recognizable from afar. When you think of the strongest brands, Golden Arches, Nike Swooshes, and even a green circle with a siren come to mind.

Father's Day Thoughts

I have defined my life by events that have changed me. We all have experiences where we were one person before and different person after. Becoming a father was probably the biggest mark on my time line.

Muertos Coffee

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