Skip to main content

Website Went Live



I know I haven't written in a while, it's been pretty busy for me lately. My blogging is directly correlated to how busy my day job is. We just went through a "restructuring" so my manager is constantly pushing to do more with less. Pretty corporate, I know.

There have been a few positive though. A co-worker took my coffee home with her to Tx and her family loved it so much they ordered 6 bags. Also, my website is up and running!



So, I've been taking orders on FaceBook and Instagram, which works, but is a little too loosey-goosey. If people don't comment on my post, I don't see the orders. Notifications can get lumped together an d I miss orders. Customer's don't get a lot of communication so there isn't a lot of confidence. It's a great way to start because it is completely free.

What I am most excited about with the website is the ability to receive an order, process a credit card online (like a real store), and keep the customer up to date on the status of their order. It will also allow me to coordinate delivery/pick-ups without looking like a FB stalker.

I'm also hoping that the ability to take credit cards online will open the door to people who don't want to go through the effort of a cash transaction. Let's face, cash is great for businesses, but is totally inconvenient for most shoppers.

It's still pretty sparse. I hope to connect with my artist friend and see if he wants to design some buttons for me. Something more unique than the normal pictures of coffee cherries and farmers, as has become typical of specialty coffee.

Any who...go check it out, if you have some thoughts on design for the buttons, let me know, and if you're in the North Valley then order some coffee.
Labels:

Comments

Post a Comment

Popular posts from this blog

Change in the Name?

What is in a name? The question above was raised so famously in Shakespeare’s “Romeo and Juliet”. In that prose, the conclusion was that the name did not matter. For a coffee brand, on the other hand, the name can make a big difference. We started exploring this business idea with the name “Muertas Coffee”, which links to the Mexican culture that seeps through the South West. “Dia de los Muertos” is a very important cultural element of traditional Mexican culture, and has very well developed imagery and feel. That imagery can be earthy and rich, which reflects some of coffee’s qualities. The brand name also has to have an image which can evolve over the years and is easily recognizable from afar. When you think of the strongest brands, Golden Arches, Nike Swooshes, and even a green circle with a siren come to mind.
Post a Comment
Read more

Father's Day Thoughts

I have defined my life by events that have changed me. We all have experiences where we were one person before and different person after. Becoming a father was probably the biggest mark on my time line.
Post a Comment
Read more